A virtual brand franchise hitting new heights

But every journey starts somewhere.

Our founders

We’re here to help drive sales for UK food businesses – from pizza parlours to kebab shops, burger bars and chicken shops.  We are Dish’d.

Mohammed
Rahman

‘When Mohamed invited me to join Dish’d, I jumped at the opportunity. I get to combine my passion for working with small businesses and helping them grow with my love of food. I’m delighted to bring my varied expertise to Dish’d – and the best is yet to come’

Mohamed
Poonawala

‘My passion for food is in my blood. I know from first-hand experience that food businesses have their ups and downs. What excites me is helping businesses inspire their customers with amazing dishes so they can achieve their growth potential.’

Early inspiration

Our co-founder Mohamed Poonawala grew up in the food trade, working in family-run restaurants.

After a successful career as a financial advisor, Mohamed opened his own restaurants and shops, combining his financial acumen with his passion for food.

During the pandemic, Mohamed saw that his restaurants were under-utilising their kitchen space. Ever the innovator, Mohamed began perfecting his first virtual brand – Wingology – which made use of spare capacity in his existing shops. Wingology was a smash hit. And that was just the start.

Meet wingology

Going for growth

Mohamed was inspired to create a succession of daring and delicious virtual brands, bringing restaurant-quality food to the heart of people’s homes.

Mohamed proudly went about expanding his repertoire of high-quality, on-trend virtual brands – from Greek gyros to mouth-watering bao and rice bowls. But his dream didn’t stop there.

With the wider industry facing rising costs and eye-watering delivery charges, Mohamed saw an opportunity to use his existing kitchen capacity to create a different kind of virtual restaurant franchise.

See virtual brands

A star is born

To make the vision a reality, Mohamed teamed up with Mohammed Rahman – a long-time friend with a background as a pharmacist and founder of a successful healthcare business.

On first glance, food and pharma might seem like different worlds. But with Mohammed’s track record of successfully setting up and running his own businesses – and his skill for understanding operators’ needs – it was the perfect match.

With the dream team in place, Dish’d was born in 2023. The vision? To become the UK’s number one virtual brand franchise. A company run by operators, for operators, with trust and integrity the most important ingredient of all.

Become a Dish’d franchise partner

We’re passionate about food, and we’re just as passionate about people. But the proof is in the pudding (or at least the hot wings). So if we’re a good match, we’ll invite you to our Uxbridge kitchen where you can see and try our virtual brands for yourself. Go on – lunch is on us.

Let's chat