Below is a selection of questions that frequently come up. We hope you find them helpful.
Start your Dish’d journey
We don’t just partner with anyone, but we give everyone a fair shot. Tell us about you and your business. If we’re a good match, we’ll invite you to our HQ, introduce you to our virtual brands, and explain how our halal restaurant franchise works.
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customers say
First time I have ever left a review. It was that good!!. Could not have been fresher or tastier 5*. Great portion size too.
The Nashville chicken is amazing and so is the Honey Soy Ginger but the best so far has been the koran chicken. It is so saucy and the chicken is so juicy but also crispy and it has a lovely little background kick at the end. 10/10
Amazing loaded fries, the best I’ve had!!!! Honey soy ginger wings were so amazing. 10/10.
Tasty flavours and will be ordering again
So impressed with the food. Would go so far as to say the Nashville wings are some of the best wings we’ve had, such a unique flavour.
We make light work of dark kitchens
Your Questions Answered
- What is Wingology?
Wingology is a virtual brand offered by Dish’d. A virtual brand is a delivery only food brand without a dine-in location. Customers place their orders for the brands on delivery platforms like Deliveroo, Uber Eats, Just Eat and direct ordering channels.
- How does Dish’d work?
We partner with independent Halal Fast Food Operators to grow their business by using their kitchen capacity to deliver Wingology and our other innovative virtual brands.
Our franchise partners achieve sales of £8,859 to £15,321 per week and profits of £1,869 to £3,232 per week.
- What virtual brands does Dish’d offer?
In addition to Wingology, we offer our partners our Eugreeka!, Bao + Bowls and Leb+Nöm brands. We also have an exciting pipeline of new brands that we will be launching in the upcoming months.
- Who are we looking to partner with?
Independent fast food operators with:
- A fully halal menu and no alcohol on site including ‘bring your own’
- A full commercial kitchen
- Strong customer ratings for their own brand
- At least a 3 star FSA hygiene rating
- Why should you become a Dish’d food franchise partner?
Strong Sales & Profits
Every partner should achieve weekly sales of £8,859 – £15,321 and weekly profits of £1,869 – £3,232.
We negotiate low ingredient and packaging costs with our suppliers (whilst maintaining quality) to ensure you maintain a healthy margin.
Innovative virtual brands
Our simple menus look great, taste delicious and are easy to prepare – no chefs needed!
We are continually evolving our menus and brands to stay on trend. We fully test them in our own locations before offering them to our partners so you can have confidence that they will sell.
Expert training and support
We have a comprehensive onboarding process to prepare you for launch. When it comes to launch itself, we will train you and your team over a 2 week period.
- What type of kitchen do I need in order to become a Dish’d virtual brands partner? Can I do this from home?
You will need a commercial kitchen with commercial extraction and gas or 3-phase electricity. Our brands go into takeaways, dark kitchens and restaurants. They cannot be prepared from home. We require a fully halal kitchen, a minimum FSA hygiene rating of 3 and strictly no alcohol on site.
- What equipment and kitchen set up will I need?
The main cooking equipment is a large griddle and freestanding fryers. We will guide you on how to set up your kitchen to maximise efficiency.
- Are any of the Dish’d food franchise brands available in my area?
Please contact us and we will advise you if your area is available. If it is taken, we will put you on the waiting list.
- How much can I earn by partnering with Dish’d as a virtual brand partner?
We aim for every franchise partner to do weekly sales of £8,859 to £15,321. We will carry out a detailed analysis of your location to provide a realistic forecast of the sales that you could achieve. We will only partner with you if we have confidence in the sales opportunity in your area.
- How much profit will I make as a virtual brand partner?
Weekly sales of £8,859 to £15,321 will generate profits of £1,869 to £3,232. Looking at it another way, an average order of £22 will give a profit of £4.70.
- What is the food and packaging cost associated with Dishd’s virtual brands?
We aim for the food and packaging cost to be 27% of net sales.
- How many staff will I need in order to cater to Dish’d virtual brands?
Our model is based on using your existing staff as much as possible. We will support you with forecasting your staffing requirements.
- What support and training do you provide?
Our support and training is market leading! We have a comprehensive onboarding process to prepare you for launch. When it comes to launch itself, we will train you and your team over a 2 week period.
- How are you any different to the other virtual brand companies out there?
Our sales per location are significantly higher than our competitors. This is because:
- We are highly selective who partner with
- We will only go into a location where we have confidence in the sales opportunity
- We invest in creating high performing brands
- We offer unrivalled training and ongoing support
- How much do you charge as a virtual brand company?
We can discuss our fees when we speak. Our aim is to be cost neutral at worst (compared to your existing delivery business) or even cost positive with savings on food and packaging costs